IKIGAI
SOULFUL TREASURE FROM JAPAN
Ikigai, which means "reason for being," is a beautiful soulful philosophy from Japan that emphasizes finding happiness and joy in life.
Inspired by this ancient Japanese philosophy, we bring to you our ‘Soulful Treasure’ – created with delicate, uplifting scents and replenishing ingredients to bring calmness, elevate your mood, and transform your daily self-care routine into a moment of meaningful pleasure.
KEY INGREDIENTS
CHERRY BLOSSOMS
A symbol of purity and rebirth, cherry blossoms bring Japan together in the ancient ritual of Hanami, or 'flower viewing'. A moment of contemplation and beauty, accompanied by the delicate floral scent of white and red fruits.
RICE WATER
Used by geishas in ancient Japan, rice water is rich in minerals, vitamins B and E, and antioxidants. It is known for its moisturizing and soothing properties for soft, radiant skin.
FRAGRANCE PYRAMID